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Avatar…and why it reflects a new reality for us.
This is not a movie review…there are plenty of those. This is my take on how we will evolve with technologies like those that have inspired and made this film possible. Actors as we know them will...
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The significance of Social Media Week…
Why, in my opinion is this singularly one of the most important gatherings within the marketing and communications industry today? Because it is organic. Organic in the way that our industry has and...
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Is Personal Brand Management destroying Social Media?
“Don’t even think about posting those photos online without retouching them!”, my mother tells me after a recent visit. Not that my mother needs any retouching, but a huge insight from someone who is...
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Facebook and our new love for ‘Like’…
Some say that Facebook is poised to take over the web. That all content will eventually come to us via the recommendation engine that Facebook is building. ‘Like’ has already become a part of our...
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Social media – the new code of conduct is ultimately our savior.
As we look to build our own personal brands, we have quickly realized the danger of full transparency – especially without the likes of some very personalized privacy settings. With many an HR...
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Is Google falling behind in search as it gets ambushed by Facebook and...
They have the best algorithm, many of us have made money on their stock on multiple occasions throughout the years, they truly want to make a difference in the world, and they aren’t evil – but is the...
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Watch as GooglePlus becomes the place for Brands.
In the early days, there is no shortage of conjecture. Remember how Facebook, Twitter and MySpace started? They were very different early on. Some say Google+ is more of a threat to Twitter than...
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Connecting the virtual with the real, and why we are not there…yet…
Connecting with long-lost high school buddies is nice. We reconnect virtually as familiar faces bring back a flood of memories. In most cases we will never see these people in real-life again. Families...
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The problem with Google+
Google has often competed in markets it had no long term interest in participating in, just for the sake of drawing attention to or advancing a specific area for the overall benefit of search. That is...
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Brands are now owned by the social consumer.
PepsiCo announced on Friday that it would no longer use an ingredient in Gatorade in response to an online petition that attracted more than 200,000 signatures from 15 year old Sarah Kavanagh. When it...
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The limits of social advertising.
What is up with all of the poorly targeted advertising on my social newsfeeds? Some days it feels like I am seeing more ads than posts from my friends and colleagues! I had such high hopes for digital...
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‘We’ are the network now…
Is Social Media as a marketing tool simply the next stage of our marketing evolution and the ‘highest’ medium in which we now get to connect with the consumer? Advertising began as a form of marketing...
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